What is BRAND?

The idea for BRAND was born on St. Thomas, U.S. Virgin Islands not in a boardroom. Let me paint the picture. The day was December 10th, 2017, the island just went through two category five hurricanes within a two week period. Not one but two! The rebuilding process has begun and a potential political candidate hosts a music event. At this time maybe 50% of the island has power back on at there homes. While at the event I realized everyone showed up dressed well, confident and full of life. In that moment, I noticed everyone was wearing brand names and fresh pressed like they just left the mall. As I look left brand names, as I look right brand names.

That realization sparked the idea for BRAND. A company born from resilience and self-expression. It’s not about trends or noise, but confidence and purpose. BRAND represents simplicity, quality, and the strength to keep moving no matter what.

AP